Bacardi repackages rum range
04 February, 2015
Bacardi has unveiled new Art Deco-inspired packaging for its eponymous rum range. It is the first time it has updated its bottle design in more than a decade.
Bacardi tops rum sales chart
02 December, 2013
Bacardi was the world’s best selling rum in 2012, according to Drinks International’s The Millionaire’s Club 2013.
Bacardi to launch $2000 anniversary rum
18 January, 2012
Bacardi Limited is planning a raft of activity to celebrate its 150th birthday. Besides parties and commemorative gifts, the company is to launch a $2,000 limited-edition decanter of "rare" Bacardi rum.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
